One client, Mr. L, is a former boxer who truly understood the importance of fitness. I could see a difference just in the few sessions we had.
One of the most effective Silver Fox outreach efforts is the Tiki Market Mini Sessions. This allows direct interaction with Seniors in the target zipcodes. I gathered more that 30 prospects over 2 days and converted 11 into clients and great prospects. Silver Fox provided more than 20 hours of complementary training to Seniors.
Silver Fox Elite Fitness is committed to carving Black and Caribbean Seniors a culturally relevant space in the fitness industry. The voices of Seniors is key to this goal. On February 13th Silver Fox hosted the inaugural Virtual Black Senior Fitness Fair providing a platform for Senior voices on issues of health and wellness. The event featured Ernestine Shepard, the legendary 84 year old body builder and fitness professional. Black Senior Fitness Fair segments can be viewed on the Silver Fox Elite Fitness Facebook Channel https://bit.ly/silverfoxelitefitness
Providing fitness services to Seniors is vital. The human body “needs to keep moving to keep moving.” Healthy Seniors are an inspiration and helping Black Seniors increase their health and physicality is an act of Sankofa, or “going back to correct what has not been done”, for those of us who help make this happen. Creating Silver Fox Elite Fitness is the most important work I have done in my many, many years as a working adult. Silver Fox is committed to making the Golden Years the best years and will continue to tear down the challenges of Ageism and marginalizing for elders regardless of socio-economic conditions.
Thanks to the support of the Healthier Neighbors mini grant, I was able to Fast Track my training as a Silver Sneakers Flex instructor. I can now offer culturally relevant fitness classes to Silver Sneakers members as no charge. (imagine fitness classes with Motown! Doo Wop! Jazz! Drum! etc.)
Silver Fox is also preparing to bring a variety of culturally relevant fitness options directly to Community Seniors through non-profits, Community Based Organizations, Senior Living sites, and Senior Day programs. With the right support, we are poised to bring: QiGong for Cane or Chair, Kemetic Yoga for Seniors, African and Caribbean Dance for Seniors in the future.
With the assistance f this mini- grant, I am able to purchase marketing and advertising materials for my business to present it to companies. I have a registered logo created, business cards, Flyers and a website create. I am in the talks with a company to create Shirts and Wrap my Work Trailer that carries my materials with the Company name. By the end of the year, I will have professional photos taken with the Crew and Independent Contractors that I will work with. This grant has made it possible for me to put my best foot forward when presenting myself to different companies.
With the grant, I was able to receive all required licenses with the city and county to operate. I was also able to secure a domain name for my website and have a logo created for my business that is eye catching. I have the required software needed to create Proposals, Presentations and Documents to present my information in a professional matter.