One client, Mr. L, is a former boxer who truly understood the importance of fitness. I could see a difference just in the few sessions we had.
One of the most effective Silver Fox outreach efforts is the Tiki Market Mini Sessions. This allows direct interaction with Seniors in the target zipcodes. I gathered more that 30 prospects over 2 days and converted 11 into clients and great prospects. Silver Fox provided more than 20 hours of complementary training to Seniors.
Silver Fox Elite Fitness is committed to carving Black and Caribbean Seniors a culturally relevant space in the fitness industry. The voices of Seniors is key to this goal. On February 13th Silver Fox hosted the inaugural Virtual Black Senior Fitness Fair providing a platform for Senior voices on issues of health and wellness. The event featured Ernestine Shepard, the legendary 84 year old body builder and fitness professional. Black Senior Fitness Fair segments can be viewed on the Silver Fox Elite Fitness Facebook Channel https://bit.ly/silverfoxelitefitness
Providing fitness services to Seniors is vital. The human body “needs to keep moving to keep moving.” Healthy Seniors are an inspiration and helping Black Seniors increase their health and physicality is an act of Sankofa, or “going back to correct what has not been done”, for those of us who help make this happen. Creating Silver Fox Elite Fitness is the most important work I have done in my many, many years as a working adult. Silver Fox is committed to making the Golden Years the best years and will continue to tear down the challenges of Ageism and marginalizing for elders regardless of socio-economic conditions.
Thanks to the support of the Healthier Neighbors mini grant, I was able to Fast Track my training as a Silver Sneakers Flex instructor. I can now offer culturally relevant fitness classes to Silver Sneakers members as no charge. (imagine fitness classes with Motown! Doo Wop! Jazz! Drum! etc.)
Silver Fox is also preparing to bring a variety of culturally relevant fitness options directly to Community Seniors through non-profits, Community Based Organizations, Senior Living sites, and Senior Day programs. With the right support, we are poised to bring: QiGong for Cane or Chair, Kemetic Yoga for Seniors, African and Caribbean Dance for Seniors in the future.
Community Partners of South Florida invited me to participate in an interview about the Digital Gap Initiative. It was awesome. What a perfect way to end this mini grant cycle. I’ve made great partnerships and I’m ready to go. What a wonderful opportunity for my business start-up. Thank you so very much Healthier Palm Beach and Community Partners of South Florida.
After receiving the mini grant for a small business start-up, we were able to get all of the required licenses, as well as do a lot of marketing pieces: getting the logo created, doing business cards, flyers, etc. And we were able to present our first contract proposal and we are currently awaiting the final results for doing property management for a small building inside of an HOA community.